BEAUTY INC – WWD – Italian Renaissance: Local Beauty Brands Rise in Shifting Landscape
In the Trentino-South Tirol region, Eleonora Callovi and Ilaria Menapace instilled local staple ingredients such as Topaz apples and red grapes into their Reizia skin care brand launched last year. Each ingredient is locally harvested respecting the lunar phases, so plants can develop the highest concentration of active principles. The goal is to restore skin radiance through clean and natural formulations, as well as spiritual well-being.
